Kaspar Kuus

Product design services

Design help you can hire directly.

I am a senior product designer with 10+ years of work behind me. You get one pair of experienced hands on the actual product, no account managers and no rotating cast of juniors. Agency-level output, without the agency layers in between.

Start a project → See the work

Brands I’ve worked with

Universal Music Group Veriff Lightyear Sony Music LHV Katana
01

Zero to one

Taking a product from a blank page to something real people can use and you can put in front of the market. I have done this end to end for a health platform and a credit product, and the pattern travels. Good if you are launching something new that has to feel trustworthy on day one.

Start a zero-to-one project →

What you get

  • The information architecture and core user flows, mapped before a single screen gets polished.
  • The key screens designed properly, including the empty, error and edge states most teams skip.
  • A design system that scales past launch instead of buckling under the second feature.
  • A hands-on partner from the first sketch, through build, into the first weeks of real usage.

How it works

We start with the goal and the riskiest assumptions, sketch fast so there is something real to react to, build it properly with your engineers, then watch what real users do and fix what trips them up.

Seen it through: Emerald, 0→1 health platform Monefit, launched in Spain Note: deciding what to build
02

Fix the funnel

Finding where people drop off or hesitate, then reworking those exact moments until the numbers move. On Monefit I tuned onboarding drop-off by drop-off with 500 ads feeding the top of the funnel; at Lightyear, restructuring self-serve support cut contacts by 15%. Good if you have traffic but too many people leave before the finish line.

Fix my funnel →

What you get

  • A clear map of where the funnel leaks, ranked by how much each leak is costing you.
  • The high-stakes steps redesigned: the KYC form, the confirm screens, the “is this legit?” moments.
  • Every change measured against the metric you care about: completion, drop-off, cost per signup, support load.
  • Copy that carries its weight, because on the scary screens the words are most of the design.

How it works

I walk the funnel as a real, and deliberately unlucky, user, find where it hurts, redesign the worst offenders, ship, and read the numbers back. Then again.

Seen it through: Monefit, tuned drop by drop Lightyear, −15% tickets Note: where onboarding leaks
03

Design audit

A focused teardown of one flow or screen, with prioritised, specific fixes you can act on right away. A low-risk way to see how I think before committing to anything bigger. Good if you suspect something is off and want a clear, honest read before spending big.

Book an audit →

What you get

  • A written review of one key flow, walked on a good day and on a bad one.
  • Every issue ranked by impact, with the reasoning, not a list of loose opinions.
  • The handful of screens that matter most, redrawn so you can see the fix, not only read it.

How it works

You point me at the flow that worries you. I go through it properly, including the failure states, and hand back a teardown you could act on the same week.

The thinking: Design the bad day first The eye finds your button last Free: the bad-day audit (PDF)

How I work

( the short version )
  1. 01

    Understand

    Get into the goal, the funnel and where people actually drop off.

  2. 02

    Sketch

    Rough flows and screens, fast, so we can react to something real.

  3. 03

    Ship

    Build it properly with the team and get it in front of users.

  4. 04

    Tune

    Watch what happens, fix what trips people up, then do it again.

Kind words

( from people I’ve worked with )

Kaspar has an excellent talent, he has a clear vision of what and how to do, and then he makes a perfect use of all the available ways to achieve the goal.

Hendrik Mölder
Hendrik MölderProduct engineer

Kaspar has shown multiple sets of skills; product design, web design, and UX. He understands design principles and applies them to his works; his interest is not only to make things look good but also to solve the problem.

David Castillo
David CastilloArt director

Kaspar always delivers on time, and to an excellent level of quality, and he works brilliantly to briefs, no matter how outlandish. He's also a constant source of positivity in a team.

Patrick Johnson
Patrick JohnsonCopywriter

Start a project

Tell me what you’re building.

Tap a couple of options and I’ll open a pre-filled email for you to finish and send. No forms, nothing stored, it goes straight to my inbox.

What are you working on?
Rough timeline?

Pick what fits and your email fills in as you go.

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Prefer LinkedIn? Message me there. I usually reply within a day.

Free one-pagers, no email needed: The bad-day audit (PDF) The EAA fintech checklist (PDF)