Point of view

Notes

Opinions from ten years of product design and ten thousand ads, written down so I stop repeating them in meetings.

Point of view · AI agents · New

AI agents already browse, compare and pay on people’s behalf. Fintech meets them first, and the fixes are strangely familiar.

9 min read Two species one funnel

Point of view · Accessibility

The European Accessibility Act has auditors now, and banking is named in scope. The accessible version was always the better product.

8 min read 95.9% of sites fail WCAG

Point of view · AI tools

AI design tools ship five plausible screens before your coffee cools. What you hire a designer for when the pixels are free.

8 min read Five drafts one decision

Point of view · Craft

Demos never fail. Products do, and the declined, the empty and the broken screens decide who comes back.

8 min read Two ways to say no

Point of view · Attention

Forty-seven seconds of attention, twenty-five fixations, one call to action: how eyes actually cross a desktop screen.

10 min read Live scanpath animation

Point of view · Health

Health apps ship data when people arrive with a question. The best health screen I know is two words long.

8 min read 115+ biomarkers behind it

Point of view · Attention

A decade of performance creative, applied to product screens: every screen has two seconds to earn two more.

8 min read 10,000 ads behind it

Point of view · Fintech

The welcome carousel is not your onboarding. The KYC flow is, and that is where the money leaks.

8 min read KYC as a landing page