Kaspar Kuus · Product Designer

Selected work

( concept to launch )

01 Monefit Credit subscription A premium 0%-interest credit product taken from zero to launch in Spain, then tuned drop-off by drop-off with 500 ads feeding the funnel. Fintech · End-to-end Onboarding ↑ 02 Emerald longevity platform Built from zero: 115+ biomarkers distilled into one score people actually understand, with reports, wearables and GP chat. Health · Product & web 0→1 launch 03 Lightyear help centre A branded self-serve help centre across web and app that lets customers answer their own questions. Fintech · Web & app −15% support tickets

About

Marketer turned product designer, still a bit of both.

I didn’t come up through design. I started in marketing, co-founded and later sold a startup, and slowly noticed the part I cared about most was how the product itself worked. So I taught myself design and moved across for good.

That background still shapes how I work. I think about how people find a product, where they hesitate and what keeps them around, not only how the screens look. I’m as comfortable in a funnel breakdown as I am in Figma.

Recent years have leaned fintech, where trust is the whole game, but the approach travels. I’m based in Tallinn, often over in London for work, and happy working with teams wherever they are. I’m at my best when a design call turns into a better number a week later.

A small confession: I sweat the boring bits. Empty states, error messages, the exact wording on a button. That’s usually where trust is quietly won or lost.

“Kaspar always delivers on time, and to an excellent level of quality, and he works brilliantly to briefs, no matter how outlandish.”Patrick Johnson · Katana

Start a project →

How I work

( the short version )

Kaspar working through a product problem with a team — Most of the good stuff happens in the room, with the people building it.

01
Get it in front of people early

A rough version real users can touch teaches me more than another week tidying it up in Figma. On Monefit, most of the good ideas showed up once I could watch where people got stuck.
02
Sweat the scary steps

When it’s someone’s money or health, the moments they hesitate matter most. I spend my time on the confirm screens, the fine print and the small “is this legit?” doubts, so they don’t cost you the signup.
03
Check whether it actually worked

I want to know if a change actually helped, not assume it did. Completion, drop-off, cost per signup, whatever we’re after, I’ll happily rework a screen a few times to move it.

How a project usually goes

01
Understand

Get into the goal, the funnel and where people actually drop off.
02
Sketch

Rough flows and screens, fast, so we can react to something real.
03
Ship

Build it properly with the team and get it in front of users.
04
Tune

Watch what happens, fix what trips people up, then do it again.

Ways to work with me

( see how each one works → )

No account managers, no rotating cast of juniors. You get one senior designer with hands on the actual work, from the first rough sketch to the version that ships. Agency-level output, without the agency layers in between.

01

Zero to one

A product taken from a blank page to something real people can use and you can put in front of the market.

What you get: Information architecture, the core flows and screens, and a design system that holds up as you grow. I stay hands-on through build and launch.
Good fit if: You’re building something new and it has to feel trustworthy on day one.

Seen it through Emerald, 0→1 health platform Monefit, launched in Spain

02

Fix the funnel

Find where people drop off or hesitate, then rework those exact moments until the numbers move.

What you get: A map of where the funnel leaks, the scary steps redesigned, and every change measured against completion, drop-off and cost per signup.
Good fit if: You have traffic, but too many people leave before the finish line.

Seen it through Monefit, onboarding tuned drop by drop Lightyear, −15% support tickets

03

Design audit

A focused teardown of one flow or screen, with prioritised fixes you can act on right away. A low-risk way to work together before anything bigger.

What you get: A written review of one key flow, the changes ranked by impact with the reasoning, and the screens that matter most redrawn.
Good fit if: Something feels off and you want a clear, honest read before you commit.

The thinking Design the bad day first Where onboarding leaks

How the handover works

Everything I make lives in your Figma and your codebase, named and documented, so nothing walks out the door when a project ends. I work inside your tools and your rhythm, and hand things over so your team can keep building without me.

Free one-pagers, no email needed: The bad-day audit (PDF) The EAA fintech checklist (PDF)

Start a project

Tell me what you’re building.

Tap a couple of options and I’ll open a pre-filled email for you to finish and send. No forms, nothing stored, it goes straight to my inbox.

What are you working on?

Rough timeline?

Pick what fits and your email fills in as you go.

Open the email →

Prefer LinkedIn? Message me there. I usually reply within a day.

Kind words

( from people I’ve worked with )

Kaspar has an excellent talent, he has a clear vision of what and how to do, and then he makes a perfect use of all the available ways to achieve the goal.

Hendrik MölderProduct engineer

Kaspar is extremely proactive, versatile and always sought feedback on what he could do to improve. His knowledge and understanding in areas beyond design, particularly with regards to business aspects, make him all the more an asset to any company.

Jonn GaleaProduct designer

Kaspar has shown multiple sets of skills; product design, web design, and UX. He understands design principles and applies them to his works; his interest is not only to make things look good but also to solve the problem.

David CastilloArt director

Kaspar knows where to keep his focus and has a drive on learning and growing. Kaspar is not afraid of sharing ideas and feedback, working well in a team and helping others to accomplish their missions as well.

Cesar ZeppiniHead of design

Kaspar always provides encouraging and positive contributions to our team meetings and his poise has been integral to the success of the company. Kaspar is the perfect choice for any organization looking for a passionate leader with a genuinely innovative drive.

David FrazerPrincipal engineer

Kaspar is an absolutely fantastic team-mate. He always delivers on time, and to an excellent level of quality, and he works brilliantly to briefs, no matter how outlandish. He's also a constant source of positivity in a team, keeping spirits up and never bringing down the mood.

Patrick JohnsonCopywriter

Notes

( my point of view, in eight essays → )

I design products people trust.

Selected work

Marketer turned product designer, still a bit of both.

How I work

Get it in front of people early

Sweat the scary steps

Check whether it actually worked

Understand

Sketch

Ship

Tune

Ways to work with me

Zero to one

Fix the funnel

Design audit

Tell me what you’re building.

Kind words

Notes

Your next user isn’t human

Accessibility is law now

The mockups are free now

Design the bad day first

The eye finds your button last

Nobody wants a lab report

Ten thousand ads later, every screen is an ad

What most fintech onboarding gets wrong