The concept needs structure
Define the customer, value, product boundaries and core journeys before development becomes expensive.
Build a product people trust.
Move from an early idea to a credible, mobile-first product that engineers can build.
10+Years designing digital products
0→1From definition through launch
DirectWork directly with Kaspar
Useful when the idea is promising, but the experience is not clear yet.
Focus on the decisions that make the product clear and buildable, not on producing more screens.
The flow is not build-ready
Turn disconnected wireframes or a founder-built prototype into a complete, responsive and credible experience.
You need design leadership now
Add experienced product-design direction and delivery without waiting for an agency process or a permanent hire.
What the work can deliver
- Product definition, priorities and the riskiest assumptions.
- Information architecture and end-to-end user journeys.
- Responsive interface design, edge states and interactive prototypes.
- A focused component system your engineers can extend.
- Developer handoff, implementation support and design QA.
- Launch refinement using early product and customer feedback.
Relevant 0→1 work
Products shaped from early ideas or working technology into clear customer experiences.
Monefit Credit subscription
A new credit product taken from product definition through regulated onboarding, launch and optimisation.
Emerald longevity platform
A complex preventive-health service shaped into a clear product and website experience.
Working with an engineer-built technical product? See how Glassity turned working AWS optimisation technology into shipped onboarding and RDS reservation journeys →
Kaspar is extremely proactive, versatile and always sought feedback on what he could do to improve.
Related notes
Judgement, difficult states and the decisions behind a new product.
8 min read
The mockups are free now
AI makes screens cheap. Product judgement remains the work.
Read note →8 min readDesign the bad day first
Build failure and recovery into the product before polishing the happy path.
Read note →8 min readEvery screen is an ad
What testing ten thousand ads taught me about attention and action.
Read note →Before we start
How early can you join?
Support can begin at the idea, research, prototype or active-build stage. Earlier involvement helps fix risky journeys before interface polish begins.
Do you work with an existing engineering team?
Yes. The work stays close to founders, product leaders and engineers through build-ready design, implementation support and review.
How is a new-product engagement scoped?
We start by agreeing on the objective, constraints and most important journey. A focused first phase can set direction before the full build.
Pricing
Three clear ways to start.
€300Live product teardown: one critical flow reviewed live, with the main issues and next steps identified together.
from €2,500Focused product project: one journey, launch, audit or product question with a defined outcome and scope.
€5,000 per monthEmbedded design support: ongoing senior product design inside your product and engineering team.
Prices exclude VAT. Scope and fee are agreed before anything begins. See how engagements are structured.
What happens on the call
Fifteen minutes, no deck, no discovery workshop to book afterwards.
You send a link and a sentence.
I look at your product before we talk, so the call opens on specifics instead of background.
You describe what feels stuck.
I tell you what I would look at first, and say plainly whether this is work I am the right person for.
A short written summary.
The approach, the scope and the fee if it makes sense to continue. No obligation either way.
Need a clearer direction for your product?
Book a short call and share the context, prototype or brief. You will leave with a clear next step.